This is my first blog as senior consultant so apologies if I may come across a little unsure. It was funnily enough my first event as an exhibitor as well.
It was an exciting day at TestExpo 2016 held in London on 12th October. Our company Infuse was exhibiting in the event as a gold sponsor. We were launching a new version of our script less automation tool useMangoTM and a DevOps white paper. After the event was over, we were ready for the drinks and some friendly chatter, I realised that there was a lot of information that I was taking away with me from the event and hence I had to write this blog to share it with fellow techies. So here are the five things that I learnt from the TestExpo 2016:
1. Busy breaks
The event had a lot of planned events and presentations throughout the day (Including one from Infuse on Modern Software Testing in a Digital Context). There were a few breaks when both the exhibitors and the attendees were super busy. The attendees were eagerly going through all the exhibitor stands seeking a magical solution for their pain areas in their software projects such as difficulties in implementing Test automation and Agile processes. We as exhibitors were busy trying to show our niche skills and expertise to the attendees to match their specific software testing needs. Specifically, I was focused around test automation and I was surprised by the amount of interest this topic received. Fortunately, I have done a lot of pre-sales before so I was not so nervous. The key to preparation is preparing yourself…It was great to see so many people sharing their experience and requirements readily with us during the short breaks.
2. Buzz words galore
I often find buzzwords and trends confusing and they come and go. Clearly there is some real buzz around test automation for mobile, Agile, DevOps and making test automation simple. Infuse and useMangoTM play in all these spaces so as well as sharing stories from people in this area, I was able to articulate our message well to my peers. Understanding the market trends will enable me to make informed decisions in my career growth.
3. Demos are key to getting your product out
I learnt at TestExpo that there is no better way to showcase a tool than a live demo and I did around 15 of these to a number of interested attendees over the breaks. Specifically I was showing a demo of our script less test automation tool useMango to all the attendees who came to our event stand during the day. The response to the tool was great and lots of attendees were interested to know more about the tool and how it could help them solve their test automation challenges such as efficiency, maintenance of assets and achieving higher levels of test automation.
4. Pain points and fixes
Sadly, there is no instant fix. Some of issues are long term technical debt that needs investment. Whilst some attendees will go-away feeling they didn’t find what they needed, I was delighted to be part of a team that could help the attendees to find a solution to their current pain areas in their projects.
During the event we gathered a lot of information regarding pain points for various customers and listened to their frustrations with their current setup. Test process, Agile implementation and Test automation were the main pain areas. There were some attendees who had come to the event to find a solution for very specific problems with their toolset. But not all pain points have instant fixes. For specific and complex pain points the solution has to be well planned and well researched.
5. Round table magic
Round tables are great to discuss ideas, opinions and pain points and understand how other companies handle challenges. I attended the Test Automation roundtable hosted by Stevan from Infuse and it was attended by a lot of people. The response to the roundtable was great as everyone had a lot to discuss about their experiences with various tools and processes.
At the end of the event, I was surprised by how tired I was…I have never spoken so much in a day, nor listened so much. It’s mentally draining and a long day. Would I do it again? I’d say as a senior consultant I would like to get involved again. It’s a good experience to help your employers and learn at the same time. I look forward to doing it again next year…